Glassworks Amsterdam combines 3D characters and practical miniatures with a delicate cover of Elton John’s “Your Song” in this emotional spot, the centerpiece of a campaign for German discount supermarket chain Penny.

Penny - 'Christmas Doesn’t Need Much, Only Love'

Glassworks Amsterdam combines 3D characters and practical miniatures with a delicate cover of Elton John’s “Your Song” in this emotional spot, the centerpiece of a campaign for German discount supermarket chain Penny.

CREDITS

Client
PENNY

Agency
SERVICEPLAN GROUP

Executive Creative Directors: CHRISTOPH EVERKE, ALEXANDER NAGEL
Creative Directors: MATTHIAS SCHUSTER, MORITZ DORNIG
Copywriter: ALESSIA COSCHIGNANO
Art Director: REBECCA LABINER

Post and Production
GLASSWORKS AMSTERDAM

Directors: HUGO RODRIGUEZ RODRIGUEZ, DARREN MACPHERSON, RÜDIGER KALTENHÄUSER
VFX Supervisors: DARREN MACPHERSON, RÜDIGER KALTENHÄUSER
On Set Supervisors: DARREN MACPHERSON, RÜDIGER KALTENHÄUSER, KYLE OBLEY
Art-director: HUGO RODRIGUEZ RODRIGUEZ
Lead 3D Artist: DARREN MACPHERSON, RÜDIGER KALTENHÄUSER
Tracking and cameras: JEF FLEURKENS, AARON SMITH, DAVIDE UCCELLANI
Modellers: MATIAS ZADICOFF, ESTEBAN PEDROZO, JOSE MANUL
Character Styling and Texture: MATIAS ZADICOFF, ESTEBAN PEDROZO
Rigging: TIAAN FRANKEN, CALLUM AUSTIN, JEF FLEURKENS
Animators: DARREN MACPHERSON, RÜDIGER KALTENHÄUSER, ALASTAIR HEARSUM, GLENN EWAN, CASEY CHELCHINSKEY, CALLUM AUSTIN, JEF FLEURKENS, ROMAN HINKEL, JON PARK
Animation Assist: HEIDI STOHR, HUGO PERDIZ, ZOLNA MINIK
Lighting and Render: DARREN MACPHERSON, CALLUM AUSTIN, JEF FLEURKENS, RÜDIGER KALTENHÄUSER
Particles FX: ROMAN HINKEL
Lead 2D Artist: KYLE OBLEY
2D Artists: HUGO RODRIGUEZ RODRIGUEZ, MAXENCE PEILLON, ALEXANDER PATTINSON, DUNCAN MALCOLM
Matte Painter: HUGO RODRIGUEZ RODRIGUEZ
Storyboard Artists: HUGO RODRIGUEZ RODRIGUEZ, CALLUM AUSTIN
Concept Artist: HUGO RODRIGUEZ RODRIGUEZ
Engineer / Pipeline: SHAUN LAWS
Data-wrangler: ANDREW KIDD
MCR: LUKE OSBORNE
Editor: BENJAMIN PUTLAND
Colourist: SCOTT HARRIS
Chief Operating Officer: ANYA KRUZMETRA
Senior Producer: ARIELLA AMRAMI
Post Production Coordinator: SALT IBRAEVA
Travel Coordinator: FRANKIE MODUGNO
Production Consultant: LAUREN BECKER
Bidding Consultant: RICK NAUDE

Shoot [via Glassworks Amsterdam]
SECOND HOME STUDIOS

Shoot Producer / Motion Control Operator: CHRIS RANDALL
Director of Photography: SAM MORRIS
Camera Operator / DIT: LUKE UNSWORTH
Gaffer / Rigger: IAN WHITTLE
Studio Assistant / Prop Style Assistant: AMANDA HAAS

Miniature Sets [via Glassworks Amsterdam]
CLOCKWORK FROG FILMS

Production Designer: ANDY FARAGO
Carpenters / Fabricators: STEVE LAFFERTY, JOHNATHAN LAWRENCE, SIMON LIPSCOMBE
Specialist Model Makers: ALAN HENRY, RUTH HARRISON, PAUL TAYLOR, SARAH RIGHT
Model / Prop Makers: KAT SIMPSON, DAVID RILEY, ABBIE SKINNER, MARK HERON, STEPH OAKLEY
Soft Props / Fabrics: LUCY STURLEY
Scenic Painter: SARA WATSON

Music
SIZZER

Vocalist: JOSEPHINE VAN SCHAIK
Music stylist: JESPER GADEBERG

Mix
M-SOUND STUDIOS

Engineer: ROBERT MILLER