Launching Chelsea FC's new sports nutrition brand 'Blue Fuel', this new work out of Glassworks Creative Studio is a whirlwind tour through six different sports via six unique athletes showcasing their skill, athleticism and craft. Directed by Giorgio Bruni, the film is part of a wider social campaign to launch the brand, and was produced by Glassworks from start to finish, including a shoot right in the middle of COVID imposed lockdown.

Chelsea FC - Blue Fuel - 'Fuel The Way You Play'

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Fuel The Way You Play

Launching Chelsea FC's new sports nutrition brand 'Blue Fuel', this new work out of Glassworks Creative Studio is a whirlwind tour through six different sports via six unique athletes showcasing their skill, athleticism and craft.

Directed by Giorgio Bruni, the film is part of a wider social campaign to launch the brand, and was produced by Glassworks from start to finish, including a shoot right in the middle of COVID imposed lockdown. Key to us was breaking the mould of what had previously been achieved in lockdown filming, whilst making a sports film that connected with ordinary individuals at whom the product was aimed. With meticulous pre-production planning we established what could be safely shot and how, and set about delivering that with a crew of 30+ and our six athletes, focusing on fast individual action and captivating movement-led transitions.

We couldn't be prouder of this work with Brooklyn Brothers and Chelsea FC.

Brand
Chelsea FC - Blue Fuel

Agency

The Brooklyn Brothers
ECD: Simon Poett
Agency Producer: Sam Dowling


Production & Post-Production

Glassworks Creative Studio

Director: Giorgio Bruni
Exec. Producer: Roman Lukyanov
Producer: Sara Nouman
DOP: Carl Burke
1st AD: Tom Kelly
Casting: Thomas Adams Casting
Hair & Make-Up Supervisor: Lucinda Worth
Stylist: PC Williams
Art Director: Bon Walsh
Production Manager: Chloe Fernandes
Production Assistant: Ayesha Marr
Editor: Pete Fullarton
Grade: Jonny Thorpe

Music

The Elements