Coca-Cola returns from a Covid-19 advertising hiatus with “Open Like Never Before,” a new campaign led by a powerful manifesto from George the Poet that marks a time of cultural and social change.

Coca-Cola - 'Open Like Never Before'

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A powerful manifesto

Coca-Cola returns from a Covid-19 advertising hiatus with “Open Like Never Before,” a new campaign led by a powerful manifesto from George the Poet that marks a time of cultural and social change.

The inspiring film conceived by 72&Sunny and produced by NewLand, is filled with dynamic scenes of contrasting light and darkness, which provided beautiful material for a grade by Scott Harris and finishing from our Amsterdam team to help launch the next phase of reopening.

Advertising Agency
72Sunny Amsterdam

Executive Creative Director
Carlo Cavallone

Deputy Executive Creative Director
Laura Visco

Creative Director
Emiliano Trierveiler

Designer
Renee Lam, Masaya Kochi

Writer
Constanze Bilogan

Director of Strategy
Sarah Sutton

Strategy Director
Armando Potter

Comms Strategist
Charlotte Rubesa

Group Brand Director
Rob Conibear

Brand Director
Angelina Joy

Brand Manager
Marie Henaff

Brand Coordinator
Mauro Sala

Executive Producer
Jennifer Cursio

Sr Film Producer
Eline Bakker

Sr Producer
Nili Zadok

Production Coordinator
Sophie van den Berg

Business Affairs Director
Selam Kehishen

Production Company
New Land London

Director
Gustav Johansson, Indra Herö Wide, Marcus Ibanez

Director of Photography
Martin Rudh, Steve Annis, Jamie Ramsay

Producer
Trine Pillay, Mia Tidlund

Production Manager
Christabelle Stone

Editing
Cabin Editing Company

Editor
Sam Ostrove / Emma Backman

Music
The SMC Group

Post Production
Glassworks

Lead 2D Artist
Blake Huber

2D
Alexis da Camara

Colourist
Scott Harris

VFX Producer
Jamie McCubbin

COO
Anya Kruzmetra

Audio Post
Wave Studio London

Ed Downham / Parv Thind