The EKOCYCLE brand initiative was developed to educate consumers about everyday recycling choices and empower their purchasing decisions as part of a social change movement. The initiative supports recycling by helping consumers recognize that items they consider waste today may be a part of a lifestyle product they can use tomorrow.

Coke - 'Ekocycle'

MORE

 

'Ekocycle'

The EKOCYCLE brand initiative was developed to educate consumers about everyday recycling choices and empower their purchasing decisions as part of a social change movement. The initiative supports recycling by helping consumers recognize that items they consider waste today may be a part of a lifestyle product they can use tomorrow. With a dedication to supporting a more sustainable environment, the EKOCYCLE movement is committed to identifying products, such as assorted plastic bottles and aluminum cans that can be repurposed into recycled content for fashion-forward lifestyle products through the help of some of the industry's hottest trendsetters.


CREDITS

Advertising Agency
Wieden & Kennedy Amsterdam

Production Company
RSA Films

Director
Johnny Hardstaff

RSA Films
Cindy Burnay

Agency Creatives
Toby Moore, Selena McKenzie

Agency Producers
Oliver Klonhammer, Niko Koot

Glassworks team:

VFX Supervisor/Lead Flame
Duncan Malcolm

Flame
Iain Murray
Timo Huber

3D Lead
Alastair Hearsum

3D
Vaclav Cizkovsky
Roman Vrbovsky
Florian Juri
Matthew Fletcher
Jon Park
Ciaran Moloney
Darren Cullis
Nick Preston

R&D
Julian Johnson

Telecine
Ben Rogers

Producer
Misha Stanford-Harris

Producer
Abi Klimaszewska