Take a look at the new campaign for the CUPRA Ateca launch: Power comes from within.

CUPRA - Ateca



Power comes from within.

Dreaming of catching a wave? 🏄‍ The new SUV from CUPRA hangs ten with ease in this launch film for the 2020 Ateca: Power comes from within.

Compositing and colour grading handled by the Glassworks team in Barcelona. Waves, reflections, sky replacement, time warps, retimings and more.

Direction: Ben Tricklebank
Client: Cupra
Agency: C14
Prod. Co: Mamma team
Post Production: Glassworks Barcelona

Glassworks team:
Producer: Tomás Muñoz
2D Lead: Carlos de la Sotilla
Compositor: Rubén Llusià
Compositor: Alex Blasco
Colour: Dani Granado