Glassworks Amsterdam completed full Production and Post on this lovely pair of commercials for Diamant cooking oil. Fitzroy advertising agency briefed our in-house director, Morten Vinther, and our animation director, Dan Hope, to create an eccentric and loveable pair of characters that could represent the opposing qualities of the product, and then to establish them within a typical modern Dutch family environment.

Diamant 'Zacht & Krokant in de Diamant'

Glassworks Amsterdam completed full Production and Post on this lovely pair of commercials for Diamant cooking oil. Fitzroy advertising agency briefed our in-house director, Morten Vinther, and our animation director, Dan Hope, to create an eccentric and loveable pair of characters that could represent the opposing qualities of the product, and then to establish them within a typical modern Dutch family environment.

We initially created many alternate versions of these laid-back chums, until just two were taken into modelling, rigging, texturing and lighting to bring out not only their individual personalities, but also their specific textural qualities. With a tight deadline, we coordinated pre and post production to create an efficient full-service pipeline. Sound design, and the voice casting was arranged in collaboration with our good friends at Kaiser Sound Studios.

A thorough animatic was essential in guiding framing, camera angles, lighting, props, and talent direction in advance of the shoot.The empty plates for the principle CGI shots utilised our Spheron camera to record environmental lighting and reflection data, and scale maquettes were used on set as placeholders for our soft and crispy compadres.

The animation and rendering process was tight, but the advance planning provided a solid outline to follow, enabling Dan time to elaborate and explore comedic mannerisms and character traits. The oil itself was originally to be shot for real, but early liquid simulation testing at the animatic stage provided results strong enough to develop into final renders.

The resulting TVC, tagon, and accompanying print and online materials are a charming and characterful testament to close collaboration with the team at Fitzroy, and a small-team approach to the post, comprising only 3 senior artists.

CREDITS

Production Company
Glassworks Amsterdam

Director
Morten Vinther

Animation Director
Dan Hope

Production Company Producer
Jony Van Hees

Advertising Agency
Fitzroy

ECD
Jur Baart

Agency Creative
Gert van der Kaay

Agency Creative
Youri van Overdijk

Agency Producer
Joris Knetsch

Editor
Will Judge

Music
Craig Brown @ The Sound WorksSound
Marco Baay @ Kaiser Sound Studios

Glassworks team

CGI animation: Dan Hope
Lighting and Texturing: Dan Hope
Character Design & Modelling: Thomas Hinke
Compositing: Morten Vinther
Colourist: Scott Harris
Executive Producer: Jane Bakx