Working directly with the G-Star RAW creative team, director/head of 3D Rüdiger Kaltenhäuser leads the Glassworks Amsterdam crew on an all-CG macro adventure through the denim-making process to run online, in-store and in cinemas worldwide.

G-STAR - 'THE ART OF RAW'

'THE ART OF RAW'

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Working directly with the G-Star RAW creative team, director/head of 3D Rüdiger Kaltenhäuser leads the Glassworks Amsterdam crew on an all-CG macro adventure through the denim-making process to run online, in-store and in cinemas worldwide.

Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD's and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists.

BIO - Rüdiger Kaltenhäuser

Rüdiger Kaltenhäuser
Rüdiger Kaltenhäuser



Based in Amsterdam, Rüdiger directs projects involving both Live Action and CGI Animation. His innovative direction won him a Cannes Lion Award for G-STAR “Art of Raw” and since this achievement he has created stunning spots for Nike, Adidas, Dulux, and Penny.