Just Do It: Caster Semenya

We all have a purpose, and I believe that each of us has an assignment we’re here to complete.” Those are the sage words of two-time Olympian and middle-distance running force Caster Semenya.

‘Just Do It: Caster Semenya’ celebrates the tenacious spirit and strength of the athlete who is breaking down barriers and writing her own story. We get a sense of that tenacity in the campaign film as it charts the runner’s journey to become elite, and the pivotal moments that shaped her into the athlete she is today.


AGENCY: Wieden + Kennedy Amsterdam
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Director: Evgeny Primachenko, Hannah Smit, Craig Williams
Creatives: Teresa Montenegro, Christopher Cryer
Producer: Michael MacMillan
Broadcast Producer: Magda Czyz
Account Managers: Cassandre Beck, Molly Rugg

Director: AG Rojas
Director of Photography Rina Yang
Producer: Nick Goldsmith

EDITING: Trim Editing
Editors: Dominic Leung, Dave Davis


VFX Supervisor / Lead compositor: Kyle Obley
Compositor: Jan van de Laar
On set VFX Supervisor: George Webster
Colourist: Scott Harris
Executive Producer: Anya Kruzmetra
Production Coordinator: Salt Ibraeva