KIA - '7 Years in 7 Seconds' - Making Of

KIA - '7 Years in 7 Seconds' - Making Of



'7 Years in 7 Seconds'

A lot can happen in seven years. For a car, seven years can be the difference between baby seats or muddy Saturday morning football practice runs. Seven years can mean countless trips to the in-laws, to school and back, the supermarket, the seaside, collecting a trunk full of memories on the way.

Ordinarily, one would assume the natural laws of time would slowly creep in, with visible signs of wear and tear on your beloved car. But not when you own a Kia. It’s high quality durability has been proven through rigorous testing, and the promise of its 7 Year Guarantee.

To celebrate this, Dutch agency XXS and the Creative Studio team at Glassworks Amsterdam bring the KIA 7 Year Guarantee promise to life in colourful and surprising ways with the film ‘7 Years in 7 Seconds’ for KIA Netherlands.

Advertiser: KIA Netherlands
Agency: XXS

Responsible at KIA: Sjoerd Knipping, Maaike Aarts, Iris Koorn
Strategy: Joram Helmer
Creatives: John de Vries, Siebe Kruize, Anne van Andel
Account: Ward Enckhof, Lisa Been
Agency Producer: Marcel Ossendrijver


Directors: Rüdiger Kaltenhäuser, Darren Macpherson, Kyle Obley

3D Concept & Pre-Viz: Rüdiger Kaltenhäuser
Storyboard Artist: Callum Austin
On Set Supervisors: Jef Fleurkens, Nils Crompton
Lead 3D Artist: Darren Macpherson
3D Artists: Callum Austin, Jef Fleurkens, Matthijs Joor, David Goubitz, Gunter Freese, Quentin Corker-Marin

Lead 2D Artists: Kyle Obley, Blake Huber
2D Artists: Nils Compton, Maxence Peillon, Alexis da Camara

Colourist: Scott Harris
Colour Assist: Luke Osbourne
Editor: Ben Putland

COO: Anya Kruzmetra
Executive Producer: Chris Kiser
Senior Producer: Ariella Amrami
Production Coordinators: Katie Liston, Salt Ibraeva


Executive Producer: Lauren Becker
Producer: Kerstin Kambier
Production Manager: Tessel Schole
DOP: Paul O' Callaghan
Art Director: Harry Ammerlaan


Wave Studios

Sound Designer: Alex Nicholls-Lee

Adelphoi Music

Music Supervision & Producer: Jonathan Watts
Arranger: Ashley Bates