In Procter & Gamble’s 2020 Super Bowl spot, a bowl of chili has hit the fan—literally—at Sofia Vergara’s house party, and she turned to viewers for assistance with the cleanup.

P&G - 'When We Come Together'

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choose-your-own adventure

In Procter & Gamble’s 2020 Super Bowl spot, a bowl of chili has hit the fan—literally—at Sofia Vergara’s house party, and she turned to viewers for assistance with the cleanup.

In the company’s first multi-brand commercial, P&G asked the audience to get involved by visiting WhenWeComeTogether.com, an interactive site that allowed users to direct the actions of Vergara and her guests. The most popular narrative, as chosen by viewers, became the 60-second spot’s final version that was aired during the fourth quarter of the Super Bowl.

The ad features a range of brands including Bounty, Mr. Clean, Febreze, Olay, Charmin, Old Spice and Head & Shoulders, along with their corresponding mascots and spokespeople, such as Troy Polamalu, Busy Philipps, and Isaiah Mustafa.

With experience in "choose-your-own adventure" style creative executions such as Netflix's Bandersnatch, Glassworks was thrilled to be invited to the party and delivered a range of VFX needs for scenes featured in the hero film as well as the additional content found within the interactive platform.

TITLE
P&G - When We Come Together

CLIENT
Proctor & Gamble

AGENCY
Grey / Townhouse

PRODUCTION COMPANY
Rattling Stick

DIRECTOR
Aircastle

POST-PRODUCTION / VFX
Glassworks

On Set Supervisors: Kyle Obley, Chris Kiser

Lead 2D Artist: Kyle Obley
2D Artists: Blake Huber, Alexis da Camara, Nils Crompton, Maxence Peillon, Eric Schaechter, George Marmoutas
Design & Motion GFX: Nils Crompton

3D Artists: Rudiger Kaltenhäuser, Darren Macpherson, Callum Austin, Jef Fleurkens

Executive Producer: Chris Kiser
Producer: Belén Palos
Jnr. Producer: Jamie McCubbin