Samsung - 'We are Greater than I'

Created in partnership with the World Surf League, this story takes us through the mind of the whole surfing community. It shows how we are all connected, intrinsically co-dependent, and tied together for better and for worse.

The film features pro surfers Gabriel Medina, Mick Fanning, Sally Fitzgibbons and Malia Manuel, along with a combination of individuals, who define what surfing is and will be.

No individualism here, no ego, no celebration of one hero.

In surf, as in technology, one cannot reach the next level alone.

Without the people around us, without "We", without "Us", "I" is nothing.

Together, we make each other better.

Together, we push, we inspire, we challenge and redefine each other.

We Are Greater Than I.

CREDITS

Advertising Agency: 72andSunny

Glassworks team:

VFX Supervisor/Lead Flame: Morten Vinther
Colorist: Scott Harris
Flame: Kyle Obley
Flame: Jesper Nybroe
Flame: Sarah Elm
Flame: Urs Furrer
Flame: Hugo Rodriguez
3D Artist: Tim Bolland
3D Artist: Markus Lauterbach
Onset VFX Supervisor:James McEwen
Senior Producer: Anya Kruzmetra
Producer: Esther Zimmerman