Samsung - Youth Olympics Games. VFX and Colour Grading by Glassworks Amsterdam.
All athletes, especially teen athletes, face a debilitating amount of doubt and pressure.
To help fight these ever-present constraints of teenage life and empower teens to commit to sport, Samsung has partnered with the Lillehammer 2016 Winter Youth Olympics Games.
Together we fight these said pressures and celebrate young athletes everywhere. We may all face pressures, uncertainties and doubt. But in the end, we also all believe the same thing: #TheOnlyWayToKnow is to try.
Client - Samsung Electronics
Director Marketing Communications - Daniel Kim
Sports & Entertainment Marketing - Alison Han Sports & Entertainment Marketing - Gloria Lee
Advertising Agency - 72andSunny Amsterdam
Executive Creative Directors - Carlo Cavallone & Stuart Harkness Director of Design - Richard Harrington
Creative Director - Simone Moessinger Senior Designers - Nico Stumpo & Patric Franz
Senior Writer - Simone Moessinger Director of Strategy - Stephanie Feeney
Strategy Director - Maria Galleriu Senior Strategist - Alexandra Matine
Strategist - Daniel Asplund Director of Communications - Simon Summerscales
Group Strategy Director - Tom Johnstone Brand Manager - Katie Franz
Brand Coordinator - Alejandra Arbiol Director of Production - Stephanie Oakley
Senior Film Producer - Eline Bakker Junior Producer - Sanne van Hattum
In-House Editors - Adrian Murray & Justin Baker Business Affairs Manager - Sabina Gorini
Production Company - Biscuit Filmworks Director - Christopher Riggert
Director of Photography - Jeremy Rouse Executive Producer - Orlando Wood
Producer - Debbie Ninnis Production Manager - Helen Turner
Editor - Stewart Reeves Editor Assistant - Hasani Franke
Producer - Winnie O’Neill
Audio Post - Wave Studios
Sound Designer - Aaron Reynolds Mixer - Ed Downham
Sound Engineer - Alex Nicholls‐Lee Audio Post Producers - Ben Tomlin & Lucy Rogoff
Music Company - Amp Amsterdam General Manager - Joost Haartsen
Music Supervisor - Jarl Hector Music Producer - Daniel Schotsborg
Composer - Dennis Alfarez
VFX Lead - Morten Vinther
Flame Artist - Kyle Obley Flame Artist - Ally Burnett
Flame Artist - Tiago Porto 2D Assistant - Hugo Rodriguez
Colourist - Matt Hare Head of Production - Anya Kruzmetra
Producer - Esther Zimmerman