We’re going BIG in this new spot for Smart car! This playful & punchy piece has everything: cities built in CG, retro arcade graphics, absolutely cosmic compositing, and even a massive hot air balloon!

Smart Car - 'Bigger than Small'

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'Bigger than Small'

We’re going BIG in this new spot for Smart car! This playful & punchy piece has everything: cities built in CG, retro arcade graphics, absolutely cosmic compositing, and even a massive hot air balloon! 🎈

You can also take a peek at how our team made this spot come together and proved that Smart car is actually “Bigger than Small” 🚗


CREDITS

Production Company: Halal Berlin

VFX and Post-Production: Glassworks Amsterdam

VFX Supervisor: Kyle Obley
On Set Supervisor: Kyle Obley

Lead 3D Artist: Darren Macpherson
3D Artists: Matthijs Joor, Roman Hinkel, Callum Austin, Jef Fleurkens, Gunter Freese

Lead 2D Artist: Kyle Obley
2D Artists: Sam Hencher, Eric Schaechter, Alexis da Camara, Sarah Eim
Designer: Hugo Rodriguez

MCR: Andrew Kidd

Colourist: Joppo the Grotto
Colourist DCP: Scott Harris
Colourist Assist: Luke Osborn, Andrew Kidd

COO: Anya Kruzmetra
Executive Producer: Chris Kiser
Senior Producer: Ariella Amrami
Production Coordinator: Salt Ibraeva