We launched this furry campaign for Tomorrowland a few months ago with our friends from Wieden+Kennedy Amsterdam and CANADA

Tomorrowland - 'Infected By Music'



The vibe of Tomorrowland

One of the world’s largest electronic music festivals Tomorrowland, Anheuser-Busch InBev has launched ‘Infected by Music’ - a cross-brand global campaign to bring exclusive music experiences leading up to and during the Belgian edition of the festival (July 22-24) and reaching consumers all around the world.

At the heart of the global campaign is ‘Infected’ – an original song and music video made exclusively for AB InBev’s Tomorrowland partnership in collaboration with globally iconic Dutch DJ and producer, Tiësto, and LA producer and DJ, JAUZ. The 3-minute ‘Infected’ music video aims to get people fired up for Tomorrowland, and allows those around the world who can’t be at the festival in Belgium to get infected by music.

Created by Wieden+Kennedy Amsterdam, the campaign and music video are inspired by the inherently infectious music of Tomorrowland and the transformation that happens to consumers when they are immersed by the energy of the festival’s experience and become infected by the music. Created in partnership with Canada, the music video sees people at the festival spark an epidemic of love and dance, as they transform into colorful furry creatures who eventually take over the world. Creatures who only want to dance, be their better, furrier selves, and infect the globe with the vibe of Tomorrowland.

Client - AB InBev
Advertising Agency - Wieden + Kennedy Amsterdam
Executive Creative Director - Mark Bernath
Executive Creative Director - Eric Quennoy
Agency Creative - Thierry Albert
Agency Creative - Alvaro Sotomayor
Art director - Vasco Vicente
Copywriter - Jake Barnes
Copywriter - Evgeny Primachenko
Head of Content - Joe Togneri
Executive Producer - Tony Stearns
Production Company- CANADA
Director - CANADA
DoP - Daniel Voldheim
Executive Producer/ Managing Director - Oscar Romagosa
Vice Executive Producer - Marta Argullós
Art Director - César Martínez
Editing Company - TRIM
Editor - Dominic Leung
Assistant Editor - Elise Butt
Audio Post - Wave Studios Amsterdam
Sound Designer/Mixer - Alex Nicholls-Lee
Music artist / Title - Tiësto & JAUZ / Infected

Glassworks team:

Lead Flame - David Gómez
3D Lead - Javier Verdugo
Executive producer / Head of Production - Joan Amat
Producer - Belen Palos
VFX Supervisor - Mike Gomez
VFX Supervisor - Dani Granado

3D Artists
Carlos Cortés
Kiko Navarro
José Luis Estefanía
Alba Ribera
Santi Muñoz
Marco Rossi
Andrea Giordano
Leire Martin
Simon Glass
Konstantinos Pontikid

2D Artists
Alex Blasco
Ruben Llusia
David Martinez
Dani Granado
Morten Vinther

Colourist - Daniel De Vue
Colourist - Matt Hare