Tumi x RW

Leading the way as the fashion innovators this campaign beautifully captures a simplistic photo-shoot style film, connecting a cohesive link between the sports personality Russell Westbrook to the TUMI brand. Directed by Glassworks Amsterdam, rising star Alexander Pattinson. Pattinson’s technique features three-dimensional elements with smooth 180-degree ballistic movements, preliminary focusing on the icon and product. Music composed by Jim Baron is an anthemic vibe balanced with interesting live action textures, the integrated tones produced a seamless and upbeat track.

Glassworks Team
Script and concept developed by Alexander Pattinson and Darren Macpherson
Director: Alexander Pattinson
Head of Production: Anya Kruzmetra
Lead 2D: Alexander Pattinson
2D Artist(s): Hugo Rodriguez
3D Artist(s) Darren Macpherson, Tim Bolland
Colourist: Matt Hare
Production Company: Glassworks Amsterdam
Executive Producer: Anya Kruzmetra
Producer: Edward Buhr
Director of Photography: Trevor Wineman
Editor: Nayim Saati
Sound Design: Jim Baron