Glassworks are very proud to share our involvement on Codorníu’s Christmas campaign “We are Codorníu, since 1551”. Directed by Gerardo del Hierro and conceptualised by advertising agency SCPF and produced by Glassworks Barcelona, the campaign is a beautiful collaboration with the renowned Catalan illustrator Conrad Roset.

We celebrate the beauty of everyday 20'' / Codorníu

Glassworks are very proud to share our involvement on Codorníu’s Christmas campaign “We are Codorníu, since 1551”. Directed by Gerardo del Hierro and conceptualised by advertising agency SCPF and produced by Glassworks Barcelona, the campaign is a beautiful collaboration with the renowned Catalan illustrator Conrad Roset.

Our team returned to the essence of traditional animation with this project. Conrad Roset's illustrations have a magical and beautifully traditional quality, shown through the fluid rivers of watercolor and line drawings that showcase simplicity in their design.

When desibing the campaign, Director Gerardo del Hierro commented; “The challenge was to create two different spots, for two different Codorníu brands (“Cuvée” and “Anna”), but giving each one a special identity. Making them coexist together even they have a very unequal treatment and style. What this campaign shares with Codorníu is the value of artisanal production. We crafted the commercials, we painted every single frame, one by one with love and care.”

In the spot 'Anna' each frame was worked as if it was an individual pictorial artwork, with a background of neutral hues allowing for intense colours to create emphasis on the bottle design. 'Cuvée' was based on a silhouette style; Chinese ink combined with oneiric elements that were inspired by Catalan Modernist imaginary. I think you'll agree our Barcelona team should deinfiently be popping the Champagne cork after producing and creating this exquisite campaign.

Glasses all round! 

CREDITS

Client: Codorníu
Brand: Anna de Codorníu
Campaign Title: “Somos Codorníu, desde 1551”

Advertising Agency: *S,C,P,F...
General Creative Director: Toni Segarra
Strategic Planner: Josep Maria Piera
Executive Creative Director: David Caballero
Creative Director: Paco Badia
Copywriters: Dalmau Oliveras & Gloria Hernández
Art Directors: Laura Soler & Albert Morera
Graphic Producer: Susanna Bergés
Client Services Director: Ana Moreno
Accounts Executive: Natàlia Gasulla
Audiovisual Producers: Los Producers, Vanesa Pulido & Martín Beilín

Production Company: Glassworks Barcelona
Director: Gerardo del Hierro
Executive Producer: Joan Amat

Illustrator / Art Director: Conrad Roset

Postproduction Company: Glassworks Barcelona
Animator 2D: Rachid Guendouze
Animator 2D: Pablo Martín Navarro
Animator 2D: Xavier Ramonède
Animator 2D: Javier Vaquero
Clean up: Fernando Abaca
Clean up: Genís Rigol
Clean up: Pau Anglada
Compositor: Carlos Cortés
Compositor: Tomás Peña
Storyboard: Guillem Hernández
3D Animatic: Álvaro Ucha

Music: Celebrate with us
Musician: Toni Mir
Music Studio: Trafalgar13 Music House