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Chelsea FC

‘Fuel the way you play’

Launching Chelsea FC's new sports nutrition brand 'Blue Fuel', this new work out of Glassworks Creative Studio is a whirlwind tour through six different sports via six unique athletes showcasing their skill, athleticism and craft.


Directed by Giorgio Bruni, the film is part of a wider social campaign to launch the brand, and was produced by Glassworks from start to finish, including a shoot right in the middle of COVID imposed lockdown. Key to us was breaking the mould of what had previously been achieved in lockdown filming, whilst making a sports film that connected with ordinary individuals at whom the product was aimed. With meticulous pre-production planning we established what could be safely shot and how, and set about delivering that with a crew of 30+ and our six athletes, focusing on fast individual action and captivating movement-led transitions.

We couldn't be prouder of this work with Brooklyn Brothers and Chelsea FC.

CREDITS+

AGENCY

The Brooklyn Brothers


DIRECTOR

Giorgio Bruni


CREATED BY

Glassworks Creative Studio



GLASSWORKS


Exec. Producer: Roman Lukyanov


Editor: Pete Fullarton


Grade: Jonny Thorpe