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Chelsea FC
‘Fuel the way you play’
Launching Chelsea FC's new sports nutrition brand 'Blue Fuel', this new work out of Glassworks Creative Studio is a whirlwind tour through six different sports via six unique athletes showcasing their skill, athleticism and craft.
Directed by Giorgio Bruni, the film is part of a wider social campaign to launch the brand, and was produced by Glassworks from start to finish, including a shoot right in the middle of COVID imposed lockdown. Key to us was breaking the mould of what had previously been achieved in lockdown filming, whilst making a sports film that connected with ordinary individuals at whom the product was aimed. With meticulous pre-production planning we established what could be safely shot and how, and set about delivering that with a crew of 30+ and our six athletes, focusing on fast individual action and captivating movement-led transitions.
We couldn't be prouder of this work with Brooklyn Brothers and Chelsea FC.
CREDITS+
AGENCY
The Brooklyn Brothers
DIRECTOR
Giorgio Bruni
CREATED BY
Glassworks Creative Studio
GLASSWORKS
Exec. Producer: Roman Lukyanov
Editor: Pete Fullarton
Grade: Jonny Thorpe
